Factsheet — What Makes a Great Employer Profile

Element	What Great Looks Like	Why It Matters
Benefits	Clearly detailed, easy to understand, includes unique offerings (e.g., flexible work, paid parental leave, menopause support). Includes context or explanation for each benefit.	Transparency builds trust — women use this to decide if your workplace fits their life.
Culture	Highlights real values and leadership representation data. Includes initiatives like mentoring, ERGs, and career development.	Shows authenticity and accountability — candidates want evidence, not slogans.
Stories	Real people, real experiences. Include diverse voices, projects, or DEI initiatives.	Personal stories humanise your brand and create emotional connection.
Testimonials	Honest, relatable quotes from employees.	Validates your culture and builds credibility.
Feature Video	Short, high-quality intro (1–2 min) showcasing your workplace, people, and values.	Makes your profile dynamic and helps job seekers see themselves there.
Visual Consistency	Uses your brand colours, logos, and the WORK180 badge.	Strengthens recognition and trust.
Recency	Updated within the last 3 months — especially benefits and stories.	Demonstrates progress and engagement to followers.
Follower Engagement	Actively encourage staff and candidates to follow your profile.	Grows your talent pipeline and creates an ongoing communication loop.

A great profile doesn’t need to be perfect — it needs to be active.
Every authentic update shows you’re committed to progress, not perfection.

Use this as a benchmark or checklist when reviewing your profile.